Built on resilience, family, and the drive to move forward.

More Than a Partnership

 Beyond the racetrack, our partnership with Alli Owens is rooted in a spirit of perseverance. A single mother and elite athlete, Alli’s return to the ARCA 200 in February was just the beginning. As she heads to Talladega to chase new heights, she carries a story of strength that inspires us all. Beyond the finish line, we are excited to bring the outdoor cooking community together, fostering a space where fans and food lovers can gather to celebrate the grit on the track and the joy around the grill.

From stepping away for family to returning stronger than ever.

Alli’s Comeback Story

Alli Owens’ return to NASCAR is more than a comeback—it’s a story of perseverance, family, and unfinished dreams. She began racing at just eight years old and quickly rose through the ranks, making history as the youngest female to win a stock car race in Florida. By her late teens, Alli was competing at NASCAR and ARCA’s highest levels. More than a decade ago, she stepped away from the track to focus on raising her family. Today, as a single mother approved by both ARCA and NASCAR for the 2025 season, Alli returns with renewed purpose—driven by the same determination, independence, and resilience that define her journey and inspire those who believe in building something meaningful, together.