Big Horn Outdoors® × Alli Owens Racing

Racing Forward Together

We are thrilled to announce our official partnership with ARCA driver Alli Owens, sponsoring Alli and her No. 68 car at the ARCA 200 race on February 14 at Daytona International Speedway, part of the NASCAR ARCA Menards Series. 

Built on resilience, family, and the drive to move forward.

More Than a Partnership

 This partnership is about more than logos on a race car. It’s about shared values. As a single mother and professional race car driver, Alli Owens stepped away from competition to focus on her family and is now making a powerful return to NASCAR. Her journey reflects resilience, independence, and determination values that strongly align with what Big Horn Outdoors® stands for.

From stepping away for family to returning stronger than ever.

Alli’s Comeback Story

Alli Owens’ return to NASCAR is more than a comeback—it’s a story of perseverance, family, and unfinished dreams. She began racing at just eight years old and quickly rose through the ranks, making history as the youngest female to win a stock car race in Florida. By her late teens, Alli was competing at NASCAR and ARCA’s highest levels. More than a decade ago, she stepped away from the track to focus on raising her family. Today, as a single mother approved by both ARCA and NASCAR for the 2025 season, Alli returns with renewed purpose—driven by the same determination, independence, and resilience that define her journey and inspire those who believe in building something meaningful, together.

Alli's Top Picks

Every Lap, Every Moment

Standing with Alli. Celebrating family. Sharing the joy of outdoor cooking.